With an instinctive sense of style and an appreciation for experiences that feel considered rather than manufactured, he has built a presence that feels unmistakably modern while remaining distinctly British.

There is a natural duality to Joshua. He is equally at home within the traditions of British life as he is bringing a more modern perspective to them. From days in the countryside to the energy of London, his world reflects a generation that can appreciate heritage without feeling defined by it.

Style is an extension of that. For Joshua, what you wear is part of a much wider picture, shaped by where you are, what you are doing and the life happening around you. Tailoring can sit beside sportswear, just as an afternoon at a quintessentially British event can exist alongside training, travelling or an entirely ordinary day.

Sport and fitness form another constant within his life. Not simply as something to be seen doing, but as part of the discipline and energy that underpin the way he lives. It gives Joshua’s world a sense of movement that extends far beyond fashion. That is what makes his perspective so compelling. Nothing exists entirely on its own. Fashion meets lifestyle. Tradition meets the present. British identity is celebrated without becoming nostalgic.

It is also what makes Joshua such a natural part of Levassi.

We see the same possibility in the worlds around us. That heritage can evolve, sport can become culture and the right people can give familiar things an entirely new relevance. Joshua does that instinctively.