Levassi hosted UK-based content creator Joshua Coppen at Silverstone as part of a private motorsport day, delivering collaborative content captured trackside alongside Porsche Carrera Cup GB activity.
With a following of 633,000, Coppen’s work spans fashion, lifestyle, and fitness, making him a natural fit for Levassi’s cross-industry positioning and culture-led partnerships. The day formed part of Levassi’s wider content calendar, combining high-performance environments with brand storytelling built for modern platforms.
The collaboration included full paddock access and on-ground production throughout the day. Content was captured across multiple touchpoints, including trackside filming, behind-the-scenes coverage, and dedicated shoot moments featuring James Wallis and the Levassi-branded Porsche Carrera Cup car.
Outputs from the day included short-form video content for TikTok and Instagram, social-first clips, photography assets, and editorial visuals to support Levassi’s wider campaign and partnership activity. Production was supported by Coppen’s own creative team alongside Levassi’s internal production network, ensuring a consistent standard across both channels.
The collaboration reflects Levassi’s approach to modern brand building through relationships, access, and high-quality content execution. With the ability to activate talent at scale and deliver production within high-profile environments, Levassi continues to operate through a network built around cultural relevance and real-world presence.
