“The State of Winning” James Wallis x Levassi

There are moments in life where two seemingly different worlds collide, not in chaos, but in clarity. This is one of them.

When Levassi envisioned its next chapter, we weren't looking for another fashion campaign. We were seeking a statement. A shift. A new vocabulary that speaks not just in silk and leather, but in speed, silence, and instinct. And we found that language in the life of a driver, more specifically, in the life of James Wallis.

At only nineteen, James Wallis is already redefining what it means to compete. A Porsche Carrera Cup GB Junior Driver for the 2024–25 season, he is not merely climbing through the ranks of British motorsport, he’s rewriting the rules. His trajectory has been anything but typical: beginning on oval circuits at the age of eight, his passion for racing was never a hobby. It was an identity. A calling. The more you learn about James, the more you realise, this was never about cars. It’s about control. Precision. Presence.

And that is exactly what drew us to him.

The State of Winning is Levassi’s first foray into the world of motorsport, not to replicate it, but to refract it through our own lens of elegance, edge, and self-possession. The collaboration with James is not about showcasing clothing against a backdrop of racing. It’s about translating the psychology of a racer into a visual and emotional language that belongs to fashion.

In James, we saw the embodiment of what we call the Levassi Condition: composed, ambitious, refined yet raw with intention. He moves quietly, but he moves everything. That duality became our foundation: the calm behind the wheel, the fire beneath the silence. In this campaign, we’ve captured not only what James wears but what drives him.

Shot across exclusive locations with a Netflix-approved cinematography team, the campaign unfolds like a film, unfolding moment by moment, frame by frame. The camera doesn’t just follow James. It studies him. From the contours of his movements to the stillness before ignition, every visual has been carefully designed to reveal who he is beneath the helmet, and who Levassi is when speed meets serenity.

We styled James in limited edition Levassi pieces, garments that don’t scream for attention but command it. Understated tailoring. Clean silhouettes. Fabrics that catch the light the way tyres grip asphalt, subtly, then all at once. The clothes had to perform like he does: refined under pressure, effortless in their authority.

At its core, The State of Winning is a meditation on excellence. It asks: what does it mean to win? Is it crossing the finish line first, or mastering the art of composure? Is it being seen, or knowing yourself so deeply you no longer need to be?

To win, in our eyes, is not a moment. It’s a mindset. One that requires discipline, vision, and style. True winners aren’t loud, they’re focused. They don’t follow trends, they make time irrelevant. And when they enter a room or a race they shift the atmosphere before they even speak.

That is what this campaign is about.
It’s not a celebration of victory.
It’s a portrait of the condition that precedes it.

If you’ve met James Wallis, or even just watched him race you’ll understand that he doesn’t fit the typical image of a nineteen-year-old prodigy. There’s a stillness to him. An old-world sharpness. A refusal to rush anything, even in a profession built around speed.

He is analytical yet instinctive, calculated yet passionate. The contradiction is his greatest strength. It’s what makes him unpredictable on the track, and magnetic off it. He doesn’t wear his ambition loudly, but make no mistake, it’s there, etched into his every move, stitched into every choice he makes.

Partnering with James wasn’t just a stylistic decision. It was a reflection of what Levassi values: timelessness over noise, discipline over chaos, power expressed through restraint.

At first glance, fashion and motorsport seem incompatible. One is rooted in elegance, the other in adrenaline. One celebrates poise; the other, speed. But that’s the illusion. The reality is that both require an extraordinary level of preparation, an obsession with detail, and a refusal to settle for anything less than excellence.

Both worlds depend on performance, not just how something looks, but how it moves. How it fits. How it feels when the pressure is high and the lights are on. That’s why every piece James wore was carefully curated to reflect this exact dynamic. Because fashion at Levassi doesn’t whisper. It doesn’t scream. It commands.

And just like James behind the wheel, it knows exactly what it’s doing.

Welcome to The State of Winning

This isn’t just a title. It’s a mindset. A declaration. A reminder that winning begins long before the world applauds. It begins in the still moments, in the discipline, in the silence before the storm.

At Levassi, we don’t chase trends, we chase truth. In ourselves. In our craft. In those we collaborate with. James Wallis represents not just the future of motorsport, but the future of what it means to lead with elegance and edge.

Together, we’ve crafted more than a campaign.
We’ve created a new blueprint.
A new standard.
A new state.

The State of Winning.
Where style meets speed. And fashion becomes a force.